The Café Pédagogique, a Microsoft ally to build the school of the 21st century

In order to position itself at the center of the game in terms of education, Microsoft has set up an influential communication strategy to reach the educational community (teachers) and public decision-makers (local authorities and especially the Ministry of Education). By partnering with the Café Pédagogique, a reference site on these questions, the company will gradually structure the debate on E-education and federate an increasingly important and receptive community to its concepts.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

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