FedEx vs UPS: online influence and lobbying in the US Congress

In 2009, to fight against a change in the law giving more freedom to its employees, the carrier FedEx chose to deport the debate by accusing its competitor UPS of wanting to obtain undue competitive advantages at the expense of the American taxpayer., the website created for the occasion, is the spearhead of this campaign of influence.

This case is taken from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

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