Services

Influence

Influence aims to convince, attract or dissuade decision-makers or targeted audiences to preserve and promote your interests.

In practice, influence combines perception management and public relations. Its objectives will depend on the stance you adopt. In a preservation approach, it’s a question of preventing and/or responding to your brand or reputation damages. In a conquest approach, it’s a question of remodeling your environment.
Influence actions are defined and implemented according to each audience features: cultures, imagination, opinion and interests, etc.
Influence actions are carried out to maintain a permanent interactivity. Messages and channels are adjusted depending on problems changes and stakeholders evolving position.
Our Services
Influence strategy: definition, coordination and sequencing all means and actions in order to meet the objective.
Community management: establishing communication supports and bringing together audiences, mainly through social networks.
Public affairs / Lobbying: improving dialogue between companies, public institutions and civil society, in particular through appointments scheduling and documents preparation (White papers, position papers, amendments…).
Media relations: Development of influential posts to specifier media of your targets.