With more than 770 million netizens, China has the most important population of internet users in the world. The Chinese digital environment is different from the western one, dominated by Facebook and Twitter and alikes. In China, WeChat and Weibo are the main social media, with apps like Toutiao, Meipai, Nice or Xiao hongshu. For a brand, it is essential to engage communication on these platforms. In China, QR code is everywhere, from visiting an official account to proceeding a payment. Everything is on mobile: researching a product, reading reviews, asking a question to the after-sale service and even paying. Good practices exist, such as the diffusion of contests allowing the connected consumer to win a coupon, through a mini-app. This type of action is appreciated and can lead to a positive opinion toward the brand.
The digital is everywhere in Chinese life, and this is not ready to stop! The concept of “see now, buy now” is reaching many business sectors, thus brands have to be mindful of new trends in terms of content and well-known app.
In Chinese language, shuo 说 means “to talk”, “to tell” or “to explain”.
Shuo Digital supports companies in the development of their image and sales via Chinese social media. From analysis of your digital environment to corporate reputation monitoring, through digital strategy consultancy, Shuo Digital offers its country expertise and know-how to its partners.